TASK: Since 2005, Lidl has been a trusted choice for Danish customers seeking a simple and reliable shopping experience. As part of their annual birthday campaign, Lidl needed engaging content to promote their own branded clothing line in a fun, light-hearted manner.

SOLUTION: We created video and photoshoot content for Lidl’s branded clothing line, designed as a playful marketing stunt. The lively fashion shoot was intended for use in-store and on social media, aligning with the celebratory spirit of their birthday campaign and showcasing the clothing in an entertaining way.