TASK: Produce branding/recruiting material for the “De grønne pigespejdere,” a scout organization exclusively for girls and women. They have 4,000 members distributed across 120 local groups throughout Denmark. Their mission is to empower girls and women to develop and exploit their full potential.

SOLUTION: The “Girls Who Dare” video showcases “De grønne pigespejdere” values through captivating and inspiring storytelling, following the girls through their daily activities. It was important to the client to showcase the relaxed setup that the corps is embracing, shifting away from the typical scout uniforms.