TASK: Produce a campaign to create awareness of LIDL’s official sponsorship of the national team participating in the IHF World Men’s Handball Championship. The campaign aimed to promote LIDL as the official fresh food partner, engage audiences across various platforms, and increase awareness of the LIDL Plus app, encouraging in-store use for a chance to win a trip to the championship final.

SOLUTION: The campaign highlighted LIDL’s sponsorship and promoted the LIDL Plus app through engaging handball trivia videos, attention-grabbing social media posts and stories, and event materials encouraging app use for a chance to win a trip to the championship final. This strategic, multi-platform approach increased brand visibility and customer engagement, reinforcing LIDL’s support for the national team and healthy lifestyles.

This video is just an excerpt from a wide range of different deliverables, including stories, posts, and event materials.